Ferrari's marketing team, All Terrain Collective, had a vision for the F8 Tributo's prestigious North American launch: 2 lavish projection mapping events in Los Angeles and Miami paying homage to the nearly 45 years of midengine V8 Ferraris.
Upon arriving, dozens of Ferraris of all colors and vintages were lined up at the valet stand. Inside the warehouse, the massive interior was awash in red lighting, illuminating everyone in a rosso corsa glow. Vivid scenes of Ferrari heritage were projected onto garage doors throughout the space.
One by one, the garage doors opened and a quartet of modern V8 Ferraris rolled onto the floor. From here it was easy to trace a path of styling evolution that advanced every five years: how the squat, almost squarish proportions of the 2000 360 Modena gave way to the more wedge-like shape of the F430 introduced in 2005, followed by the 458 Italia in 2010—lithe and graceful, with a little bit of edge to it. Five years after that, the 488 GTB added twin turbos and a lot of sculptural venting to keep everything cool.
